Brand lookbook
Our Brands

Three labels.
One factory.
Built for retail.

We don't make clothes for catalogues. We make in-house brands that drive footfall, sell-through, and repeat orders for India's fastest-moving retail floors.

Flagship · Premium Label
French Cliff logo

Premium Cargo & Denim

French Cliff

Our flagship premium label. Built for the modern Indian male.

French Cliff is our flagship men's premium label — and our most-asked-for brand at retail. We make cargo joggers, cargo pants, denim cargo, jeans, and utility shirts under this label. Premium fabrics, premium construction, and the kind of consistent sell-through that has kept it on retail shelves for over 10 years.

PremiumCargo & DenimFlagship Label

Audience

Men 18-35 · Tier 1 & 2 retail · Modern trade

SKUs

Cargo Joggers · Cargo Pants · Denim Cargo · Jeans · Cargo Shirts

Fabric

Cotton Twill · Stretch Twill · Cotton Denim · French Terry · Heavy Fleece

MOQ

500 pcs / colour

Value Label
DOUBTED logo

Value Wear & Casual

DOUBTED

Value-built. Bold-styled. Built for the value retail floor.

DOUBTED is our value-segment label — built for retailers who need volume at retail-friendly price points. Cargo joggers, casual bottoms, and everyday wear designed for the young Indian male who wants style without the premium price. Strong margins, broad retail appeal, perfect for value-format retail and modern trade.

Value WearCasualHigh-Volume

Audience

Men 16-28 · Value retail · Modern trade

SKUs

Cargo Joggers · Casual Bottoms · Value-Range Wear

Fabric

Cotton Twill · Cotton Blends · Knits

MOQ

500 pcs / colour

Kids Label
Tuffle Puff logo

Children's Clothing

Tuffle Puff

Where imagination meets comfort.

Tuffle Puff is our kids' clothing label — vibrant, playful, and built for the way kids actually wear clothes. Soft fabrics, bold colours, and durability that survives the playground. Fits perfectly into family-format and modern-trade retail.

KidsCasualEveryday

Audience

Kids 4-12 · Family stores · Modern trade

SKUs

T-shirts · Joggers · Casual sets · Cargo bottoms

Fabric

Pure cotton · Cotton-poly blends

MOQ

500 pcs / colour

Why Buying Teams Stock Our Brands

Built for the till, not the catalogue.

Retail-tested SKUs

Every design is validated against actual retail sell-through before it goes into bulk. We design for movement, not just margin.

Repeatable winners

Our top SKUs in French Cliff have been re-ordered for 5+ consecutive seasons by major chains. We know what works because we measure it.

In-house design + factory

Same proprietorship designs and stitches every piece. No 3rd-party design house, no offshore translation gap.

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